Social Media Platforms are all about bridging the gaps between people. A business’s social media marketing strategies abide by the same objective. Social Media Marketing enables businesses to increase brand awareness, directs traffic to the company’s website, and creates a channel of communication and interaction with customers.
With active social media pages, a business is able to show a more relaxed side of their operations, thus encouraging customers to empathise and relate to them. This form of connection increases customer loyalty to brands, therefore, allowing businesses to increase their revenue. In current times, social media marketing is extremely influential in promoting a business. Here are a few reasons why you should carry out social media marketing in the UK.
Brand Awareness and Visibility
When it comes to social media marketing, the size and operations of your business do not matter. You can benefit from making social media pages for any product or service that you provide. As making these accounts is typically free, you have nothing lose, but a lot to gain.
Your social media accounts can increase your brand awareness. When customers search for a product or service industry, they review the social media profiles of the business to educate themselves further. As a result, adding a page for your business on these platforms can make your product/services more visible to potential and existing customers.
Directing Traffic to the Website
An active and responsive social media page can direct traffic to a firm’s website. If you regularly update posts on your page and build a link with your official website, you can increase the amount of traffic on your company’s webpage. This way, your website would have increased leads and conversion rates.
Demonstrating Expertise in the Industry
Your social media profile can demonstrate your business’s authority in your industry. In these highly competitive times, customers have become extremely choosy, when it comes to selecting brands and service providers. Therefore, to narrow down their options, most customers review the social media profiles of their selected business.
Considering this, if your social media pages are active and full of relevant and field-appropriate information, customers can deem your business as an expert in the industry. This increases your chances of building a larger customer base.
Facilitating Customer Engagement and Interaction
The growing competition has made it difficult for the business to retain its customers. Consumers are only loyal towards businesses that they can relate to. Hence, social media platforms create a channel to show customers a less formal side of the business. Depending on the platform, a business can run engaging content to reveal their playful side, as well as to encourage customer participation. These engagement activities give off the impression that the particular business values their customer’s opinions. For instance, you can ask your customers to compete in a video creating competition, on TikTok, to choose the flavour for your next product. This allows your customers to feel empowered and connected with your firm.
Social Media Platforms further encourage customers to directly reach the service, if they have any queries. Most customers reach out by leaving a comment, or direct messaging the company. As a result, a connection is established between the customers and the firm.