“More than 2.9 million companies use one or more of Google’s marketing services.”
Google has offered a plethora of entrepreneurs to get a head start in their chosen field of business. Be it a home-based bakery, a graphic designer, or a wholesale shop retailing their products online, Google has provided a platform for all.
It is fair to state that Google has become the ultimate market for modern shopping and retail. Although the benefits of using Google as your ‘Shop’ are vast and plenty, there are some obvious points that need to be addressed in order to better understand the perks of using Google for local businesses.
- Free Of Cost
The most common reason for young entrepreneurs to not indulge in their ambitions is because of the capital their startups require. Now one of the benefits of using Google as a stepping stone to start your business is, the expenses of displaying your products are minimized down to nothing! There is zero cost needed for you to project your product to the desired audience.
Yes, your visuals need to be aesthetic for any customer to notice it or for it stand out in front of the competitor’s product, but other than that nothing else is needed. No cost of buying a shop – as all your clients will purchase your product via e-commerce digital marketing. Exempting the need for you to have to invest heavily in the initial stages of your startup.
- Target A Specific Audience
Now many of you may not realize but google enables all business professionals to choose an audience of their liking. The advancements of the technologies are such that you even get to assess whether your audience is:
- Likely to follow, like, or comment on your product. In other words, appreciate the aesthetics of your webpage or be interested in the likes of your product.
- Interested in purchasing from you.
The algorithms of modern technology are such that they know exactly what a person is looking for. Although eerie, it has facilitated businesses abundantly with this advanced approach. The most common reason behind Google being aware of your most immediate wants is mainly due to the collection of cookies stored on your device.
For instance, if you are planning on gifting your mom a bouquet of roses and happened to search this, the chances are Google has already registered this information and is likely to pop up advertisements of local florists near you for the next few days! Making it easier for businesses to sell their products.
- Profound Sense Of Customer Insight
Online platforms such as Google have offered an advanced mechanism of ‘business to client’ communication like never before. Not only do clients get to carry out their searches without having to go through the arduous task of moving from shop to shop, with little to no idea of what they have in store. They can interact directly with business owners just within a matter of seconds.
This has this given way for an online business for improved customer approach while creating a way for businesses to remain constantly in touch with the demands of the ever-changing society. In the process, allowing them to offer products that cater directly to the demands of their client.
You Need To Just Do It! Google has enabled myriads of business owners to track down their clients, and has enabled the surreal aspect of having anything in the world ‘A mere click away.’ Thus, if you’re still contemplating whether or not to jump on the bang wagon of online business to earn a few dollars for yourself – think no more and just do it! Build your business’ Online e-commerce website, and get started right away!